Privacy Policy

This policy explains how Goldroot Labs collects, uses and protects your personal data when you visit goldrootlabs.com or place an order. For data protection purposes, we are the data controller.

Who we are

Goldroot Labs, [registered business name], [registered business address]. Privacy contact: info@goldrootlabs.com.

What we collect

Information you give us: your name, email, phone number, billing and delivery address, and order details. Payment details are processed directly by our payment provider; we do not see or store full card numbers. Information collected automatically: device, browser, IP address and how you use the site, through cookies and similar technologies.

Why we use it, and our lawful basis

To fulfil your order and provide support (performance of our contract with you); to prevent fraud and keep the site secure (our legitimate interests); to send marketing where you have agreed (consent), which you can withdraw at any time; and to meet legal, accounting and tax obligations (legal obligation).

Who we share it with

We share data only with providers who help us operate: our ecommerce platform (Shopify), our payment provider, our shipping and fulfilment partners, and our analytics and email providers. They may use your data only on our instructions. We never sell your personal data.

International transfers

Some of our suppliers, including our fulfilment and shipping partners, are located outside the UK and EEA. Where your personal data is transferred internationally, we rely on appropriate safeguards, such as standard contractual clauses, to keep it protected.

How long we keep it

We keep order and transaction records for as long as the law requires (generally six years for tax purposes), and marketing data until you unsubscribe.

Your rights

You can ask us to access, correct, delete or transfer your data, object to or restrict its processing, and withdraw consent at any time. Email info@goldrootlabs.com. If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office at ico.org.uk.

Cookies

We use cookies to run the store, remember your cart, measure performance and, with your consent, for marketing. You can manage cookies through the cookie banner or your browser settings.